B2B Pre-Sales Specialist

About us

We are Incro, a financial services company specializing in external CFO services, financial controlling, and business intelligence solutions for fast-growing technology companies. We work with tech startups, scale-ups, and SMEs (€10M-€100M in revenue) from Poland and internationally, helping them establish a professional financial structure without hiring a full-time CFO.

Our founding team—Mateusz Kopiec and Michał Wyciślik—brings 5+ years of FP&A and controlling experience combined with Big 4 accounting backgrounds. We focus on operational finance: building financial infrastructure, implementing reporting systems, and providing strategic support for informed decision-making.

We're also launching CFO Studio, an AI-powered financial intelligence platform that automates workflows for Series B-D tech companies, delivering board-ready insights in 9 days.

We value a "finance-first" mindset—understanding what finance leaders actually need, not what we think they should want. If you see challenges through a finance lens and think about practical solutions that save time while increasing accuracy, you might fit in perfectly here.

We require our Team Members to be:

• Taking extreme ownership of their responsibilities and, most importantly, the customer's success

• Proactively giving and receiving candid feedback from colleagues and customers

• Curious learners who genuinely want to understand FP&A workflows, investor reporting, and the pain points CFOs face daily

• Demonstrating enthusiasm, proactivity, and self-motivation in a startup environment

• Relentlessly pursuing high-quality work that meets Big 4 accounting standards

• Collaborating as team players, ready to contribute wherever needed during our launch phase

• Promoting our key values: Whatever It Takes, Extreme Ownership, Psychological Safety, and Trusted Advisory

By joining Incro, you will:

Engage in exciting work supporting the launch of an innovative product that genuinely solves problems for finance leaders. You'll become part of a team with deep finance expertise (all founders are Big 4 alumni with 5+ years FP&A experience) who understand the challenges because we've lived them ourselves.

At Incro, we prioritize excellence without overwhelming our people. We offer remote work, purposeful collaboration, and respect for personal and family time.

We're looking for a B2B Pre-Sales Specialist/Business Development Representative to join our growth team as we launch CFO Studio. In this role, you'll support the sales process from lead qualification through proposal creation, working closely with our founders and early customers to refine our go-to-market strategy.

What you'll be doing:

• Enriching and maintaining prospect data (company revenue, funding stage, current tech stack)

• Responding to inbound leads from Inbound, LinkedIn, and CFO communities quickly and professionally

• Drafting sales proposals tailored to specific CFO pain points (investor reporting, consolidation challenges, etc.)

• Supporting outreach to target CFO personas across VC-backed SaaS, fintech, cybersecurity, and e-commerce companies

• Managing communication with prospective customers during beta program enrollment

• Qualifying leads based on company stage, revenue, and fit with our ideal customer profile

• Collaborating with founders on refining messaging and positioning

What we're looking for:

• Min. 1-2 years of experience in pre-sales, sales support, or B2B sales environment (SaaS/fintech/startup experience strongly preferred)

• Understanding of B2B SaaS sales cycles and enterprise software buying processes

• Experience with CRM systems (Pipedrive, HubSpot, or similar)

• Strong skills in Excel/Google Sheets and project management tools

• Understanding of sales funnel stages and lead qualification (MQL/SQL)

• Excellent copywriting skills for professional B2B communication (CFO audience requires precision)

• Proficiency in English at B2 level or higher (written and spoken)

• Attention to detail, accuracy, and ability to respond quickly in a fast-paced launch environment

• Genuine interest in finance, FP&A, or working with financial decision-makers

Nice to have:

• Experience with data enrichment tools (Apollo, LinkedIn Sales Navigator or similar)

• Familiarity with financial terminology (ARR, NRR, CAC payback, Rule of 40, etc.)

• Experience supporting product launches or working in early-stage startups

• Background in B2B demand generation

• Understanding of CFO personas, investor reporting requirements, or FP&A workflows

What do we offer:

• Work in a friendly atmosphere within a small organization focused on achieving ambitious goals and growing dynamically

• Collaboration with clients in the new technology industry from Poland and internationally

• Direct impact—your ideas translate into actual implementation, with freedom to make decisions and an organizational culture that supports you in generating and implementing new solutions

• Attractive salary based on B2B contract:

  • B2B: 7,000–8,500 zł netto + VAT

  • UoP: 5,500–7,000 zł brutto (if B2B is not suitable)

• Work in a hybrid model where most work is performed remotely

• Non-salary benefits: funding for courses, training, or language learning

• Additional benefits to be agreed upon, such as funding for gym memberships, public transportation, or private medical care

• Necessary work tools: computer, monitor

• No dress code

• Direct access to founders (Mateusz and Michał) for strategic discussions and problem-solving

• Ground-floor opportunity with CFO Studio launching January 2026—real impact on company trajectory

How the recruitment process looks like:

1. You apply for the position.

2. ATTENTION! Add to your application: We have 3 clients from the US startup sector who have completed their Series A funding round. How can we reach similar companies in this category? This helps us understand how you think about our target customers.

3. We review your CV and other materials you submit (we'd love to hear more about you in the form of a short note or cover letter explaining why you're interested in CFO Studio and pre-sales).

4. Interview with Incro partners (Mateusz and Michał) via Teams (1.5h–2h)—we'll discuss your experience, approach to B2B sales, and how you think about our product and market.

5. Presentation of our offer and negotiations.

6. Personal meeting, acceptance of the offer, and agreement on the onboarding path.