Performance Marketing Specialist (US market)

Freelance Performance Marketing Specialist (US Market, Healthcare Focus)

We are currently looking for a Freelance Performance Marketing Specialist to support one of our clients in strengthening their presence in the US market. The client operates within the healthcare/pharma space, with a primary focus on HCP-facing activities and selected patient-facing campaigns.

The role sits at the intersection of global and local marketing, working closely with the US-based team while collaborating with a global team in Europe. This is a part-time freelance assignment (approx. 20 hours per week) starting in June, with flexibility based on campaign needs. The ideal candidate brings solid hands-on experience from the US market, a strong cross-channel skillset, and the ability to contribute to ongoing performance development.

Role

Plan, execute, and optimize performance marketing campaigns targeting the US market, primarily HCP audiences
Manage campaigns across Meta, LinkedIn, and Google Ads, ensuring channel-specific best practices
* Leverage historical campaign data to identify optimization opportunities and improve performance
* Collaborate closely with the US-based marketing team and align with global stakeholders
* Adapt and localize campaigns to fit US market dynamics, audience behavior, and compliance requirements
* Drive testing initiatives across audiences, creatives, and messaging to improve ROI
* Ensure campaigns meet relevant healthcare/pharma regulations and platform policies
* Provide ongoing performance reporting and actionable recommendations

Profile

Proven experience running performance marketing campaigns in the US market (must-have)
Strong hands-on expertise across Meta, LinkedIn, and Google Ads
* Experience working with HCP-targeted campaigns; exposure to patient-facing campaigns is a plus
* Background in healthcare or pharma marketing is an advantage
* Strong analytical mindset with the ability to translate data into optimizations
* Comfortable working in an international setup across US and European teams
* Proactive and structured, with the ability to work independently

Additional Details

Tools & platforms: Meta Ads Manager, LinkedIn Campaign Manager, Google Ads, analytics and tracking tools
Experience with regulated industries and compliance frameworks is a strong advantage
English: Full professional
Set up as a freelancer in Poland with a valid NIP number

Scope: Approx. 20 hours per week (flexible based on workload and campaign phases)
Timing: Start date: June
Duration: 6 month with potential for extension
Location: Remote setup with preference for candidates based in Poland. Expected availability for a few weekly meetings outside standard office hours to align with the US team

Apply here or go to the Jelber page: https://jelber.dk/jobs/perform/