Marketing Leader – SEM Specialist

We are a leading eCommerce company operating in multiple European markets, offering fashion, lifestyle, and family products to millions of customers. With a data-driven approach and a strong in-house performance marketing structure, we are on a mission to build one of Europe’s top online shopping destinations.

We are currently seeking a Search & Performance Marketing Leader to take charge of our paid search operations and drive the strategic direction of our performance marketing efforts across key markets.

Lead SEO & SEM Specialist – Drive Search Marketing Excellence

We’re looking for a seasoned Search Marketing leader with deep expertise in both SEO and SEM to drive performance in one of Europe’s fastest-growing eCommerce environments. This role will lead our Search Unit, managing a €10M+ annual advertising budget and driving both organic and paid visibility at scale.

What You’ll Do

• Lead and grow our Search Marketing Unit, with a focus on driving performance through both SEO (Search Engine Optimization) and SEM (Search Engine Marketing).
• Own and optimize Paid Search campaigns across Text & Shopping Ads, leveraging strategies like Performance Max to deliver top-tier results.
• Develop and execute SEO strategies focused on technical site health, keyword growth, structured data, and content optimization to boost organic traffic and visibility.
• Define and implement a data-driven strategy for tracking, attribution, automation, and continuous innovation across all search channels.
• Mentor and expand a high-performing team (10+ in the near future), encouraging a culture of excellence, learning, and ownership.
• Collaborate cross-functionally with analytics, tech, category management, and creatives to maximize the impact of search initiatives.
• Work directly with senior leadership, shaping the strategic direction of our search marketing efforts and paving the way toward a future Head of Performance Marketing role.
• Stay ahead of search engine algorithm updates, SEO trends, SEM platform changes, and new search-related opportunities and risks.

What We’re Looking For

🔍 Search Marketing Expertise

• A true Search Marketing expert, with advanced knowledge of both SEO and SEM, including experience in Text Ads, Shopping Ads, and Performance Max.
• Proven ability to execute and scale technical and content-driven SEO strategies that improve rankings, visibility, and site performance.
• Strong hands-on experience in eCommerce, ideally from a performance-focused agency or in-house role with measurable business outcomes.
• Demonstrated success managing multi-million Euro SEM budgets with clear, data-backed ROI.
• Familiarity with broader PPC and Paid Social platforms is a plus but not required.

💼 Leadership

• A proven team leader with a strong track record of building and scaling marketing teams.
• Leads by example and inspires those around them.
• Brings an entrepreneurial spirit — experience with a startup or side project is a strong asset.
• Motivated by impact, growth, and a commitment to continuous improvement.

🎓 Qualifications

• Excellent academic background or equivalent real-world achievements.
• Native-level fluency in German or Polish, plus excellent English communication skills.

What You’ll Gain

• The opportunity to lead and shape the future of Search Marketing (SEO + SEM) in a fast-paced eCommerce business.
• Full ownership of a €10M+ budget and real strategic influence over business growth.
• A clear path toward becoming Head of Performance Marketing and growing beyond that.
• A culture that rewards innovation, autonomy, and intelligent risk-taking.
• Daily collaboration with top-tier professionals in data-driven digital marketing.
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More information will be provided after receiving cv