Marketing Manager (Web3)

Responsibilities 

• Lead and execute marketing strategy for the Poland market to drive user growth, brand awareness, and engagement 

• Work closely with regional and global leadership to align local marketing plans with overall business objectives; 

• Own and manage local marketing initiatives including events, offline activations, partnerships, KOLs, and community activities; 

• Plan, execute, and optimize online and offline marketing campaigns tailored to the Polish market; 

• Act as the local “brand guardian” to ensure all marketing activities comply with brand guidelines and local regulations; 

• Manage local marketing budgets, track performance, and ensure ROI 

Requirements 

• 3–5 years of experience in regional / market marketing, preferably with ownership of a specific country or region; 

• Proven experience in executing local marketing campaigns, including events and partnerships; -Strong understanding of the full marketing mix (online, offline, events, community, partnerships); 

• Experience working with cross-functional teams and senior stakeholders; -Strong project management and execution skills; 

• Data-driven mindset with the ability to analyze performance and optimize outcomes;

• Knowledge of the crypto industry and local market regulations is an advantage.