B2B Marketing Specialist

About Momentum

Momentum helps healthtech companies bridge the gap between vision and execution. We build AI-powered solutions that accelerate go-to-market for startups and scaleups across Europe and the US.

We're scaling our Growth team and looking for someone who thrives on turning complex challenges into clear opportunities. If you're passionate about healthcare innovation and want to make a tangible impact on millions of patients worldwide, this role is for you.

About the Role

We need a skilled marketing executor who can implement and optimize our inbound marketing campaigns. You'll work closely with our Head of Growth who provides strategic direction, while you focus on the hands-on execution and continuous improvement of our marketing systems.

You'll help execute marketing campaigns that connect healthcare executives and technical leaders with solutions that can accelerate their mission. Your work will contribute to getting life-saving innovations to market faster.

Why this role matters:

Great execution turns strategy into results. Your attention to detail and optimization skills directly impact how effectively we reach healthcare innovators.

Your Core Responsibilities

• Implement and optimize our lead generation funnel from awareness to qualified opportunity

• Create conversion-focused landing pages, lead magnets, and nurture sequences that resonate with healthcare decision-makers

• Set up marketing automation workflows that qualify prospects based on real business need, not just engagement

• Execute webinar campaigns from promotion through follow-up

• A/B test everything: headlines, CTAs, email subject lines, landing page layouts

• Monitor and report on campaign/funnel performance metrics and conversion rates

• Write marketing copy for campaigns, emails, and landing pages

• Coordinate with design team and external agencies for marketing assets

• Optimize existing content for better conversion performance

• Use AI tools to create and enhance marketing content efficiently

Who We're Looking For

You're someone who enjoys the execution side of marketing and takes pride in improving performance through testing and optimization.

Essential experience:

• 2-4 years in B2B marketing with hands-on experience executing campaigns and managing funnels

• Demonstrated experience building funnels from scratch (not just optimizing what others created)

• Marketing automation skills (you can design and implement complex workflows that qualify and nurture prospects appropriately)

• Conversion copywriting skills (you write copy that connects with both technical teams and business executives)

• AI tools proficiency (expert use of Claude, ChatGPT, and other AI tools for efficient content creation and optimization)

• Webinar and event execution (you've planned and executed virtual events that generated qualified pipeline)

• Collaborative approach (you work well with strategic guidance and can execute independently)

• Data-focused mindset (you track performance and make optimization decisions based on results)

• Good English (B2/C1 level) for creating content targeting US/EU markets

Nice to have:

• Experience with healthcare, B2B SaaS, or regulated industries

• Technical audience marketing experience through open-source products

• HubSpot or similar marketing automation platform certification

• Experience coordinating with design teams and agencies

What We Value:

• Clarity in focus and dedication to building digital products that elevate healthcare and improve quality of life.

• Flair to face challenges with boldness, creativity, and a proactive mindset.

• Grit to take ownership, stay ambitious, and deliver refined, high-quality solutions.

• Impact through meaningful innovation that makes pioneering medical discoveries accessible and human-centered.

• Ability to collaborate efficiently in teams of technical and non-technical individuals, and comfortable working in a dynamic environment with evolving objectives and iteration with users.

What we offer:

• Modern Workspace: We provide a modern and comfortable office environment, right in the heart of Wrocław.

• Work-Life Harmony: Enjoy flexible working hours, allowing you to find the perfect balance between work and life.

• Stay Active: Our company Multisport benefit encourages you to stay fit and take care of your well-being.

• Your Health Matters: Access to private healthcare ensures you're taken care of when you need it most.

• Remote Support: For our remote team members we offer reimbursement for necessary and the non-necessary office visits.

• Freedom of choice: We understand that we all have different lifestyles and needs, that's why the Worksmile Cafeteria System gives you access to hundreds of non-wage benefits to choose from.  

• Security and peace of mind: We provide the option to join our comprehensive insurance plan, for your and your loved one’s security. 

• Team Building & Development Fun(d): We believe in the power of fun and development, and microfunds are here to bring some excitement into your work-life or you can access them to develop your skills and gain knowledge.

Ready to Apply?

If you're excited about building marketing systems that help healthcare technology reach the people who need it most, we'd love to hear from you.

For your interviews, make sure to prepare:

• Your resume highlighting campaign execution and marketing optimization experience

• Examples of marketing campaigns you've executed with your specific contributions

• Samples of marketing content you've created (emails, landing pages, ad copy)

Thinking of applying? Awesome! Here’s what happens next:

Here is a detailed breakdown of the workflow for this position:

1. Initial phone interview (20-25 min): We'll have a quick chat to get to know each other and discuss your experience. It's a great opportunity for us both to see if there's a good fit.

2. Recruitment task: Following the interview, we will send you a task to complete. This practical exercise is designed to let you showcase your skills and approach to problem-solving in a real-world scenario.

3. Interview with Head of Growth (60-90 min): Successful candidates will be invited to meet with your potential manager(s). This is a deeper dive into your technical expertise, strategic thinking, and a chance for you to learn more about the specifics of the role and the team.

4. Meeting with the CEO (15 min): If you successfully pass the previous stages, we will invite you to meet with our CEO. This is a unique chance to hear firsthand about the company's vision, mission, and long-term goals, and to ask questions about the direction we are heading

5. ‍Decision and feedback: After all the stages are complete, we'll get back to you with our final decision and detailed feedback on your application.

If you have any questions, get in touch with us!