Performance Marketing Specialist (Mid/Senior) (remote in Poland)

Job Description

This is a remote position.

Profitroom- Empowering hotels directly

At Profitroom, we don’t just "run ads" - we empower hotels to take control of their business through direct bookings. We are looking for a Performance Marketing Specialist who is a hybrid of a technical PPC specialist and a trusted strategic advisor. This is a dual-focus role. You won't just be "sitting in the accounts" - you will be the face of our expertise for our clients.

If you love diving deep into campaign data, leveraging the latest AI tools to boost efficiency, and explaining complex results to a client in a way that builds trust - you’ll fit right in!

Key goals and responsibilities

• PPC Excellence: Planning, implementing, and managing campaigns across Google Ads and Meta Ads.

• Consultative Partnership: You will balance your time between deep-work on ad accounts and active consulting and communication with your portfolio of clients - leading calls, providing updates, and presenting results. You are a strategic partner, not just a "task executor."

• AI-Enhanced Workflow: Utilizing AI tools to streamline campaign management, generate creative ad copy, and automate routine tasks to focus on high-level strategy.

• Data Storytelling: Transforming complex data from advertising activities into clear, actionable insights. Your goal is to make the data "speak" to the hotelier.

• Strategy Building: Creating tailor-made budget optimization strategies that align with each client’s unique goals.

Requirements

• Experience: You must have at least 2 years of experience in digital marketing, ideally within an agency or media house.

• Platform Expertise: You are comfortable navigating Google Ads and Meta Ads Manager.

• Client-Facing Confidence: You genuinely enjoy direct communication - whether it’s a quick catch-up call or a strategic quarterly meeting. You know how to manage expectations and build professional relationships.

• The "Translator" Skill: You have an ability to digest complex data and turn it into tangible suggestions that are easy for clients to understand, regardless of their technical level.

• Data-Driven: You have a solid grasp of Google Analytics 4 and Looker Studio.

• AI-first mindset. You proactively use AI tools (e.g., Gemini, ChatGPT, Claude, Midjourney, or other) to enhance your productivity, creative output, and data analysis.

• Languages: Fluency in written and spoken Polish and English (at least B2).

Nice to have

• Experience with TikTok Ads or Microsoft (Bing) Ads.

• An interest or experience in the hospitality/travel industry.

Benefits

• Contract Enhancements: earn between 8 200 PLN to 14 300 PLN on a B2B contract or between 6 800 to 12 000 PLN gross for Contract of Employment (depending on knowledge and experience)

• Take Time Off: 24 paid days off annually for B2B contracts + local public holidays.

• Enjoy Work-Life Balance: Fully remote role with flexible working hours.

• Explore the World: Annual “Work with Us, Travel with Us” hotel vouchers.

• Grow Your Skills: English language classes along with a dedicated team development fund.

• Stay Healthy: Co-financed life and medical insurance, sports facility access, and mental health support.

• Share hospitality: extra paid CSR/volunteering days each year.

• Join Celebrations: Company retreats, events, wedding & baby packs, and referral program.

• Transparent Culture: Flat hierarchy and open communication channels.

About Us:

We're a global leader in hospitality software, founded in Poznań, Poland in 2008. We’ve grown to serve over 3,500 customers across five continents, helping hotels and resorts maximize their revenue and guest satisfaction.

We’re passionate about innovation and harnessing the latest technology - including AI-driven solutions - to empower hoteliers. Our award-winning SaaS platform and marketing services are designed to boost bookings, streamline operations, and deliver exceptional guest experiences. At Profitroom, we believe in pushing boundaries, embracing change, and shaping the future of hospitality through technology.