Oferty
Conversion Rate Optimization (CRO) Team Lead
Marketing

Conversion Rate Optimization (CRO) Team Lead

Rodzaj pracy
Pełny etat
Doświadczenie
Starszy specjalista/Senior
Forma zatrudnienia
B2B, UoD
Tryb pracy
Praca w pełni zdalna

Wymagane umiejętności

SEO

English

CRO

Google Analytics

Looker Studio

Opis stanowiska

All-in-one SEO and digital marketing platform SE Ranking is looking for a Conversion Rate Optimization (CRO) Team Lead to join its team. We are looking for a highly motivated and proactive professional who is excited to take on new challenges. 


What you’ll be doing:

  • Conduct thorough analyses of websites and landing pages to identify conversion bottlenecks and opportunities for improvement.
  • Create landing pages to cover product and acquisition needs.
  • Manage CRO team, planning team goals and capacity.
  • Plan, execute, and analyze A/B tests to optimize website elements such as CTAs, pricing page, forms, images, copy, and layout.
  • Utilize web analytics tools (e.g., Google Analytics, Looker Studio) and other data sources to track and interpret user behavior, identifying areas for improvement.
  • Generate regular reports on key results, conversion rates, and the impact of CRO efforts on MRR.
  • Provide marketing and development teams with data-driven recommendations for website improvements and enhancements.
  • Maintain detailed documentation of CRO strategies, test results, and best practices for future reference.
  • Stay informed about industry trends and competitors’ strategies to identify best practices and potential opportunities.
  • Collaborate with content and design creators to ensure the website aligns with CRO objectives and product goals.
  • Work closely with SEO specialists to ensure that technical aspects of the website do not hinder conversions, such as page load speed and mobile responsiveness.


Requirements:

  • At least 3 years of experience with CRO and is ready to take charge and lead.
  • Proficiency with web analytics tools, A/B testing platforms, and CRO software. Proven experience in conversion rate optimization, digital marketing, or related roles.
  • Knows how to apply user experience (UX) principles and best practices. Aware of content strategy and SEO principles and practices. Proficient in HTML, CSS is a plus
  • Strong analytical skills and the ability to translate data into actionable insights. Must be able to tell a story with data, not just read out the facts—excellent communication and collaboration skills for working with cross-functional teams and presenting to clients.
  • Creative problem-solving skills and a results-driven mindset. We’re looking for how we can, not what we can’t.
  • Upper-intermediate English level


What we offer:

  • 20 days of vacation
  • Flexible work schedule
  • Full coverage of all PE tax expenses
  • Full compensation of expenses on medical insurance
  • 50% reimbursement of conference tickets and educational courses
  • Compensation for individual English courses
  • Fun corporate events and team building events
  • A top-notch product that is easy to market
  • Opportunity to take part in the product decision-making process
  • Work with a well-motivated fast-and-furious team
  • Supportive environment of marketing professionals that value quality above quantity


About SE Ranking:

SE Ranking is a SaaS company known for delivering comprehensive and intuitive SEO solutions. The platform leverages cutting-edge technologies such as AI and ML, granting in-house and agency SEO professionals the power to deliver results that promote sustainable business growth. Since its inception in 2013, over a million users have subscribed to SE Ranking.

The SE Ranking workplace comprises 150+ talents from all over the globe. As a remote-first company, we strive to offer every team member a proper work-life balance. We take care of our employees’ physical and mental health by providing them with the relevant benefits. We value curiosity, creativity, dedication to life-long learning, transparent internal communication, and constructive feedback. To help every team member thrive and reach their full potential, we nurture a dynamic and supportive work environment that sparks growth.


If you feel strongly that you have what it takes for this role but don’t technically tick all the boxes – apply anyway, just highlight what you’d bring to the table.

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