Conversion Rate Optimization (CRO) Team Lead

All-in-one SEO and digital marketing platform SE Ranking is looking for a Conversion Rate Optimization (CRO) Team Lead to join its team. We are looking for a highly motivated and proactive professional who is excited to take on new challenges. 

What you’ll be doing:

• Conduct thorough analyses of websites and landing pages to identify conversion bottlenecks and opportunities for improvement.
• Create landing pages to cover product and acquisition needs.
• Manage CRO team, planning team goals and capacity.
• Plan, execute, and analyze A/B tests to optimize website elements such as CTAs, pricing page, forms, images, copy, and layout.
• Utilize web analytics tools (e.g., Google Analytics, Looker Studio) and other data sources to track and interpret user behavior, identifying areas for improvement.
• Generate regular reports on key results, conversion rates, and the impact of CRO efforts on MRR.
• Provide marketing and development teams with data-driven recommendations for website improvements and enhancements.
• Maintain detailed documentation of CRO strategies, test results, and best practices for future reference.
• Stay informed about industry trends and competitors’ strategies to identify best practices and potential opportunities.
• Collaborate with content and design creators to ensure the website aligns with CRO objectives and product goals.
• Work closely with SEO specialists to ensure that technical aspects of the website do not hinder conversions, such as page load speed and mobile responsiveness.

Requirements:

• At least 3 years of experience with CRO and is ready to take charge and lead.
• Proficiency with web analytics tools, A/B testing platforms, and CRO software. Proven experience in conversion rate optimization, digital marketing, or related roles.
• Knows how to apply user experience (UX) principles and best practices. Aware of content strategy and SEO principles and practices. Proficient in HTML, CSS is a plus
• Strong analytical skills and the ability to translate data into actionable insights. Must be able to tell a story with data, not just read out the facts—excellent communication and collaboration skills for working with cross-functional teams and presenting to clients.
• Creative problem-solving skills and a results-driven mindset. We’re looking for how we can, not what we can’t.
• Upper-intermediate English level

What we offer:

• 20 days of vacation
• Flexible work schedule
• Full coverage of all PE tax expenses
• Full compensation of expenses on medical insurance
• 50% reimbursement of conference tickets and educational courses
• Compensation for individual English courses
• Fun corporate events and team building events
• A top-notch product that is easy to market
• Opportunity to take part in the product decision-making process
• Work with a well-motivated fast-and-furious team
• Supportive environment of marketing professionals that value quality above quantity

About SE Ranking:

SE Ranking is a SaaS company known for delivering comprehensive and intuitive SEO solutions. The platform leverages cutting-edge technologies such as AI and ML, granting in-house and agency SEO professionals the power to deliver results that promote sustainable business growth. Since its inception in 2013, over a million users have subscribed to SE Ranking.

The SE Ranking workplace comprises 150+ talents from all over the globe. As a remote-first company, we strive to offer every team member a proper work-life balance. We take care of our employees’ physical and mental health by providing them with the relevant benefits. We value curiosity, creativity, dedication to life-long learning, transparent internal communication, and constructive feedback. To help every team member thrive and reach their full potential, we nurture a dynamic and supportive work environment that sparks growth.

If you feel strongly that you have what it takes for this role but don’t technically tick all the boxes – apply anyway, just highlight what you’d bring to the table.