Product Marketing Specialist

Our company

Surfer is an AI Visibility Platform that helps marketing teams become the definitive answer wherever their buyers search — across Google and AI search. The platform combines data, research-backed optimization, and a user-friendly workflow to grow brand visibility through content where buying decisions start to form.

Surfer is used by content marketers, SEO specialists, agencies, and in-house marketing teams around the world to track, plan, write, and optimize content that gets ranked and cited by both search engines and LLMs.

Surfer is part of Positive Group - a fast-growing tech group specializing in B2B SaaS products that help marketing teams grow smarter. The group brings together several brands around a common ambition: to become the European benchmark in MarTech. With around 400 employees based in France, Germany, Italy, and Poland, Positive supports customers in 80+ countries.

About your team

You'll join the Marketing Team — a crew of a Chief Marketing Officer, Product Marketing Lead, SEO & Blog Manager, Video Lead, Influencer, Events & Affiliate Manager, and Designers who keep our creative standards sharp and scalable.

You'll work directly with Product Marketing Lead, taking full ownership of the areas that need a dedicated driver — and executing fast, without waiting to be told twice. This role sits at the intersection of product, marketing, and customer success, and focuses on translating complex platform capabilities into clear, compelling content that resonates with marketers worldwide.

We’re a remote-first company, but if you ever crave some in-person energy, we’ve got a cozy office in Wrocław where the magic happens (and coffee never runs out ☕).

You will be responsible for

• Owning the case study process end-to-end — from finding candidates and coordinating interviews, through writing and production, to publishing and promotion. See an example of what we publish.

• Managing the operational side of product updates: writing scripts and social posts, updating landing pages and Knowledge Base articles, and coordinating with design around each release cycle.

• Supporting the Customer Success team with sales enablement materials needed to effectively position Surfer.

• Coordinating data study production: prioritizing topics with the data team, briefing and overseeing outsourced writers, and managing design assets and post-release promotion. No prior experience in data studies required — the key skill is translating technical information into clear, benefit-focused language. Curious what our data studies look like? Here's a recent one.

• Researching the competitive landscape and turning insights into written assets — comparison articles, vs. pages, and video scripts that clearly communicate Surfer's position in the market.

You may be a good fit for this role if you

• Have at least 3 years of product marketing experience in B2B SaaS — covering a wide range of responsibilities.

• Have experience working in a company where marketing plays a key role in driving growth and serves a global customer base.

• Communicate excellent English at a fluent to native level, with the ability to turn dense technical copy into clear, benefit-driven language.

• Have worked in a startup or scale-up and understand what it means when priorities shift mid-week.

• Are highly execution-oriented but can still think strategically — you follow direction well but don't need your hand held.

• Have hands-on experience collaborating with product, engineering, and sales or CS teams.

• Actively use AI tools as a default part of your workflow — not just for speed, but to raise the quality of research, writing, and strategic thinking.

• Are comfortable owning entire content and/or product release areas end-to-end, not just contributing to shared projects.

What we offer

• Monthly Salary: 12 000 - 15 000 PLN + VAT on B2B contract

• 27 days PTO per year.

• Paid sick leave - your health comes first.

• Medical insurance via SafetyWing.

• Multisport card (50% covered).

• Development budget: $1,000 annually for your growth and learning adventures.