Product Marketing Manager (B2B SaaS, US Market)

About this role

Text builds AI-powered customer communication tools used by thousands of businesses worldwide.

We’re looking for a Product Marketing Manager who can turn SaaS products into clear, credible stories that move the market. You’ll work together with the Head of Website Experience to shape positioning, launch new pages, and scale our product narratives across websites.

Your mission: owning the website as a growth engine, leveraging proper communication and positioning of our product, winning hearts of customers through storytelling and driving measurable growth through data, experimentation, and smart use of AI.

What you’ll do

• Help evolve product positioning and messaging (with the Head of Website Experience) for our core brands (LiveChat, HelpDesk, ChatBot, and Text) tailored to B2B audiences in the US.

• Plan and execute web initiatives, ensuring brand narrative and funnel consistency across SEO, content, and design.

• Own product-related website sections: page structure, UX flow, and conversion performance. You will collaborate closely with the UI Designer, Web Engineer, and SEO Manager.

• Use AI tools for research, audience analysis, message testing, and brief creation to build scalable workflows that balance speed and precision.

• Collaborate with the Content Automation Specialist and Content Writer to create high-impact communication, stories, landing pages, and enablement assets that connect product value to customer outcomes.

• Leverage analytics to measure messaging effectiveness and conversion across touchpoints; build hypotheses, run experiments, and iterate.

• Research competitors, market shifts, and customer insights to refine value propositions and identify new opportunities for differentiation.

• Partner with Product, Sales, and Customer Success teams to ensure tight message-market fit and consistency across the buyer journey.

What good looks like (first 90 days)

• Ship performing product related landing pages in a predictable way.

• Monitor data for product-related web pages and funnels, tracking traffic, conversion, and influenced pipeline.

• Introduce or refine AI workflows for planning and team management.

• Document key insights from competitor and market research to inform upcoming product stories.

Required experience

• 4–8 years in B2B SaaS marketing, ideally in the ecommerce / customer service space.

• Understanding the conversion funnel of the SaaS products.

• Proven ability to build and optimize product narratives and go-to-market frameworks.

• Hands-on with website content, UX flows, and modern SEO/GEO/AEO standards.

• Experience using AI tools for research, content and media generation, or analytics plus strong editorial judgment and reliability.

• Comfortable interpreting analytics (GA4, GSC, Looker Studio) to measure and improve performance.

• Experience collaborating with Product, Sales, and cross-functional marketing teams.

Skills and traits we value

• Storytelling that connects product value to customer outcomes.

• Strategic thinking that translates insights into scalable workflows.

• An analytical and experimental mindset: measuring, testing, and adapting fast.

• Being driven by results and hungry for success.

• Independence and proactiveness: taking ownership and delivering without waiting for direction.

• Curiosity about market shifts and eagerness to pioneer new approaches.

• Excitement about leveraging the Text ecosystem (LiveChat, ChatBot, HelpDesk, Text) and building from existing scale.

Tools you’ll likely use here

(You don’t need every logo; show depth where you have it.)

• GenAI and productivity: ChatGPT, Claude.

• SEO and research: Ahrefs, Google Search Console, SurferSEO.

• Analytics: GA4, Looker Studio, Clarity, product analytics tools.

• CMS: Statamic, WordPress; basic familiarity with HTML/MD/GitHub.

• Automation and CRM: HubSpot, Salesforce.

• Design and collaboration: Figma, Canva, ClickUp, or Jira.

  
  

Nice to have

• Experience with lifecycle marketing.

• Web experimentation (A/B testing, messaging or UX tests).

• Original research or storytelling assets that generated measurable impact.

• Familiarity with AI-driven content QA and governance.

  
  

Success metrics (owned/influenced)

• Conversion rates on key product-driven web pages.

• Quantity and quality of conversions.

• Qualified traffic growth and improved message engagement.

• Adoption and ROI of AI-enabled marketing workflows.

• Influenced opportunities and pipeline contribution from web pages.

• Cycle time from idea, to launch, to measurable impact.

How we work

We’re a hybrid team – remote when it makes sense, onsite when it matters most.

Once per quarter, your whole team spends 5 working days together at our Wrocław office – a time for focused execution, unblocking work, and driving key outcomes.

Our office is open year-round – drop by anytime.

Benefits

We don’t want you to worry about all the basic benefits - like a Multisport card, private health care, or a home office equipment budget.

What we really want you to feel and what we believe in is that the real benefits come from the culture we’ve built.

With a hybrid work model, unlimited paid days off and sick days policy, an environment focused on outcomes instead of worked hours, and people dedicated to their work, you’ll find a workplace where you can thrive.

And here’s the icing on the cake: you’ll have the opportunity to work with the makers behind all Text products: LiveChat, ChatBot, HelpDesk, KnowledgeBase, OpenWidget.