SEO Manager (B2B SaaS, US Market)

Text is an AI-first customer service platform. We’re hiring a pipeline-driven SEO Manager to own organic growth for the US market across both classic SEO and the new frontier — GEO/AEO for AI Overviews and answer engines.

Apply if you’re hungry to win, self-directed, and wired to scale. You’ll bootstrap fast by leveraging the reach of our existing properties — text.com, livechat.com, chatbot.com, helpdesk.com (and 50+ more) — to capture demand, create new demand, and turn visibility into traffic, traffic into leads, and leads into revenue.

What you’ll do

• Own the US-focused organic strategy across SEO and GEO/AEO: win in Google/Bing SERPs, AI Overviews, and answer engines (e.g., ChatGPT/Perplexity/Copilot) with measurable pipeline goals.

• Map demand by intent and persona and build topic clusters, entity maps, and a quarterly roadmap tied to buying stages.

• Help us build answer-first pages LLMs and humans cite.

• Programmatic SEO at quality without thin or duplicative content.

• Secure and sustain AI Overview presence: identify opportunities, adapt page structures, and monitor citations/coverage.

• Implement robust structured data (JSON-LD) and maintain content-schema parity.

• Guard technical health: crawlability, indexation, internal linking, canonicals, JS rendering, Core Web Vitals, sitemaps, robots, redirects, pagination, index bloat.

• Strengthen entity/brand signals for knowledge graphs: consistent naming, sameAs profiles, author pages, digital PR mentions.

• Help us run ethical authority building and digital PR: thought-leadership placements, data studies, partner co-marketing, unlinked-mention reclamation.

• Help us own review/directory ecosystems (G2, Capterra, Gartner Peer Insights): category fit, profile completeness, and high-quality reviews.

• Partner with PMM, Growth, and ABM on SERP coverage (ads + organic + AIO), landing pages, and programs that lower CAC.

• Report what matters: dashboards that connect organic to MQL/SQL/pipeline/ARR; share-of-voice and AIO presence tracking.

• Scale impact via our product network (text.com, livechat.com, chatbot.com, helpdesk.com, and more): cross-site internal links, hub-and-spoke structures, and consistent schema/information architecture.

• GitHub commits/edits/improvements

• Overseeing 50+ domains of various strength (several of them DR=90+)

• Suggest/collaborate/run R&D projects in SEO and GEO/AEO

What good looks like (first 90 days)

• Ship a US-focused organic strategy and scorecard tied to pipeline targets, including GEO/AEO objectives.

• Complete tech and content audits; fix critical blockers (CWV, rendering, index bloat) and stand up high-leverage internal linking.

• Launch GEO/AEO monitoring, secure first AI Overview citations/mentions, and document winning patterns.

• Roll out structured data coverage across priority templates with validation and change-management.

• Publish programmatic template(s) and 5–10 high-intent pages that convert.

• Stand up dashboards (GA4, GSC, rank/SOV, AIO presence) and a weekly experiment cadence.

Required experience

• No less than 4–8 years of hands-on SEO for B2B SaaS targeting the US market, accountable for pipeline — not just traffic.

• Proven wins in non-brand growth, programmatic SEO, and converting high-intent pages (pricing, demo, comparisons).

• Demonstrated GEO/AEO experience: understanding AI Overviews/answer engines and how to earn/retain citations.

• Strong technical SEO (rendering, CWV, canonicals, log-files), structured data, and internal linking architecture.

• Comfortable with analytics (GA4, GSC, Looker Studio), experimentation, and tying work to MQL/SQL/opportunity/ARR.

• AI-assisted workflows: prompt craft, quality control, originality checks, and fact-checking standards.

• Ability to self-direct and own outcomes in partnership with other teams.

Skills and traits we value

• Results-obsessed and owner mindset — you set goals, ship fast, and learn even faster.

• Pioneer’s curiosity about market and SERP shifts; you stay on top and try new patterns before they’re mainstream.

• Scale thinking: systems, templates, and automation over one-offs.

• Editorial rigor: clarity, accuracy, sourcing, and brand voice.

• Structured problem-solving and crisp communication with technical and non-technical stakeholders.

Tools you’ll likely use here

(You don’t need every logo — show depth where you have it.)

• SEO/Research: Ahrefs, GSC, Keyword Insights/AlsoAsked, Clearscope/Surfer, Screaming Frog/JetOctopus/Oncrawl.

• GEO/AEO & SERP intel: visibility monitors, custom scrapes, Perplexity/Bing/Google labs tracking.

• Analytics/Reporting: GA4, Looker Studio/Tableau; UTM hygiene; SQL/BigQuery a plus.

• Perf/Tech: PageSpeed Insights, WebPageTest, log-file tools; GTM; schema testers/validators.

• CMS/Dev: Statamic/WordPress; HTML/Markdown/Git flows.

Nice to have

• Experience with ABM alignment and lifecycle programs.

• Integrations/API/docs SEO, marketplaces, and developer content.

• Digital PR network and data-journalism chops.

• Internationalization strategy and hreflang.

• Comfort reading JS and debugging SPA rendering.

Success metrics (owned/influenced)

• US pipeline from organic (MQLs, SQLs, opps, ARR).

• Share of voice on ICP topics and categories (brand + non-brand).

• AI Overview / answer-engine presence and citations that drive qualified traffic.

• Conversion rates for demo/trial/pricing and comparison pages.

• Coverage & depth across integrations/use cases/alternatives; content freshness and decay control.

• Technical health: Core Web Vitals, index hygiene, internal linking, structured data coverage.

• Authority growth: high-fit referring domains, review velocity/quality (G2/Capterra), and entity/knowledge-graph strength.

How we work

We’re a hybrid team – remote when it makes sense, onsite when it matters most.

Once per quarter, your whole team spends 5 working days together at our Wrocław office – a time for focused execution, unblocking work, and driving key outcomes.

Our office is open year-round – drop by anytime.

Benefits

We don’t want you to worry about all the basic benefits - like a Multisport card, private health care, or a home office equipment budget.

What we really want you to feel and what we believe in is that the real benefits come from the culture we’ve built.

With a hybrid work model, unlimited paid days off and sick days policy, an environment focused on outcomes instead of worked hours, and people dedicated to their work, you’ll find a workplace where you can thrive.

And here’s the icing on the cake: you’ll have the opportunity to work with the makers behind all Text products: LiveChat, ChatBot, HelpDesk, KnowledgeBase, OpenWidget.