Email Marketing Specialist

TL;DR

Who should apply for this role?

Please note that both fluent Polish and English languages are crucial in this role. If your level isn't at least C1 it means sadly we'll not move you forward in this recruitment. Please wait with your application for another role where one of the languages isn't required.

Also, there's no possibility of working fully remote. We need a person in this role to come to the office at least twice a week. 

Do you tick these two language boxes as C1 or C2 and hybrid work model? Great! Keep reading :) 

We are looking for an Email Marketing Specialist to join our team and take ownership of key tasks related to email marketing and marketing automation. We need someone who is eager to experiment, embraces A/B testing, and strives to optimize campaigns for maximum impact. Your primary focus will be generating high-quality leads through email marketing.

You see an offer between 8,207 zł to 9,909 zł gross (that’s an equivalent of 12 to 14 level on our salary pathway) as enough potential to get started at Traffit. If you are growing, Traffit is growing, and your salary and promotions will reflect that. We’re open to people who want to earn more within time in the company as they grow, develop, and achieve the company's goals.

You thrive in the environment where you have a lot of space to experiment, try your own ideas and you don’t need micromanagement. You’ll know your goals and get support from the marketing team but it’s you who drives your work forward.

After reading our Traffit Code which is a reflection of our culture, you think “It’s all about me and it’s what I’m looking for!”. It’s a very important part as we follow the Code in our daily activities and refer to it a lot.

It’s a role when you’ll come to the office located in Gdynia at least twice a week. We use this time to connect as a team, work on our projects together and discuss common challenges in upcoming projects (we won’t sugarcoat you - there are always some). 

You should not apply if:

• You prefer to work in a large team. There is nothing wrong with this, however, in this role, you will not have access to a huge team of specialists to collaborate on projects. We have great contractors who can assist you but we don’t have on-demand designers etc.
• If you don’t want your job satisfaction to be linked to results. At Traffit we don’t need everyone to succeed all the time. We learn from failing. However, each role at Traffit is connected to KPIs and numbers as we emphasize in Traffit Code. We use them to understand how successful our ideas and work are.
• You don’t like to experiment. At Traffit the most successful people are those who question the status quo and are not afraid to try new things in search for achieving the best results.
• If you’re looking for a fully remote job.

If you got through those first points and want to see the more detailed version, keep reading.

What experience do we think makes sense for this role?

Our must-have:

• Proven experience in email marketing, including creating sales-driven campaigns and automation workflows.
• Ability to design and optimize email flows based on data-driven insights.
• Analytical thinking and a proactive approach to optimizing processes.
• Independence, initiative, and openness to experimentation.
• Experience with marketing tool integrations such as Zapier, GetResponse, Pipedrive (or similar). 
• A background in inbound marketing, lead generation, and lead nurturing.

Our nice-to-have:

• A foundational understanding of recruitment and recruiters, as this knowledge will help you design a more relevant and valuable user experience.
• Experience managing marketing automation for a SaaS business or product.
• Familiarity with working across both English and Polish-speaking audiences.

Key Responsibilities:

1. Lead-gen marketing:

• Executing and managing marketing campaigns with a focus on lead generation and achieving KPI’s.
• Manage, optimize and segment our email database (leads).
• Design and implement email flows targeting individuals engaging with our content (e.g., webinars, e-books). 
• Generate leads through email communication and build relationships with potential clients

2. Marketing Automation:

• Integrate the lead database with the CRM to ensure seamless data flow.
• Monitor, analyze, and optimize existing automation processes to improve performance.
• Selecting the software and tools that best support our marketing efforts.
• Coordinating with external partners for advertising campaign support.

What can you expect from working with us? 

TOP 3 are:

• full transparency, including transparent salaries
• work environment that supports your growth 100%
• unlimited PAID holidays

What else?

• Zero micro management. At Traffit we don’t have time to check ‘what’ people do everyday. We prefer to give people responsibilities, and trust they deliver in their own way.
• opportunity to implement your solutions (even though they might fail - it’s ok! Just own the solution to it),
• informal atmosphere encouraging honesty,
• super supportive team
• occasionally dogs in the office ;)

What company will you join?

We’ve created recruitment software that’s used by nearly 700 clients worldwide – including Randstad, Volkswagen, and Brand24. HR Tech is developing quickly, and so are we. This stage of rapid growth and expansion can be translated as organized chaos ;) There are 24 of us in Traffit team, and each team member is a vital part of our growth internationally. 

Perks of working with us:

• an employment contract or B2B - you choose
• clear goals to achieve,
• hybrid work model,
• health and life insurance and MultiSport card,
• celebration – from birthdays and anniversaries to recognizing our teammates’ awesome work.

Decided to apply? Great! 

Find out what happens next:

Your entire process will ideally take up to two weeks – from sending us the application to the (hopefully positive) decision. It goes like this:

• we have one working day for reviewing your application,
• if we want to continue, you’ll get a short task and two days to prepare it, and you’ll get the feedback after one day,
• then we’d like to set up the interview – no stress, you’ll get the questions we’d like to ask you beforehand!
• if your interview is successful, you’ll be invited to short 20-30 minutes meeting with our Chief Growth Officer - Mick Griffin,
• If we like each other, we’ll ask you for a referral from the company you worked with (company of your choice).
• As a final step, we’ll make you an offer and ask you for the decision in up to two working days :)

You’ll always hear from us, no matter the decision – we don’t ghost.