Senior Influencer Marketing Executive

Job description

We’re seeking a Senior Influencer Marketing Executive with attention to detail and creativity to join our Studio Team, on a full time contract, based in our Warsaw office.  

The successful candidate will join a team that is responsible for developing and executing influencer and creator strategies that ultimately drive brand awareness, engagement, and conversions. This role requires a strong understanding of influencer marketing and the ability to build and maintain relationships with influencers and brand ambassadors. This role will take the lead and own our German influencer output whilst supporting, overseeing, working on and managing an Exec role on UK campaigns.  The right person will love building relationships and collaboratively making great content for the DE and UK markets. This role covers the whole influencer spectrum from discovery to outreach and management in one of the most exciting industries.  

The Team

Reporting into the Senior Content Manager, this role sits in the Studio team that drives forward the creative effectiveness of our brand across the UK and Germany. Working closely with our Brand team, you’ll join a fun, diverse, fast paced, creative and welcoming team. This role is based in Poland and requires you to be in our Warsaw office three days a week, interacting with your Studio colleagues, but will also need you to be regularly interacting with line manager and colleagues in London. 

The role and things you’ll be working on:

Influencer Strategy and Campaigns

• Drive forward the set German and UK strategy, bringing nuance to it and evolving how we deliver creator content for advertising as well as traditional influencer marketing.

• Deliver our creator briefs and drive forward our advertising content as well as building out influencer campaigns driving revenue.  

• Identify, recruit, and build relationships with influencers, content creators and UGC creators.

• Develop and implement influencer marketing strategies to achieve business goals.

• Coordinate and execute influencer marketing campaigns, including travel & trip planning and collaborations.

• Build content briefs for influencer campaigns.

Influencer Relationship Management

• Maintain ongoing communication and relationships with influencers.

• Negotiate contracts, deliverables, and timelines with influencers & talent managers.

• Ensure influencer content aligns with campaign objectives.

• Research and seek influencer partnerships.

• Monitor and analyse the performance of influencer campaigns & track key metrics

Coordination & communication

• Coordinate with the social team on delivery of influencer content across social media platforms.

• Coordinate with the Finance team on invoicing, contracting and payments.

• Coordinate with any wider marketing team & objectives as needed.

• Communicate campaign updates and results to internal stakeholders.

Management and reporting

• Line manager an Influencer Exec with 1-2 years of experience, working hand in hand to deliver on the briefs from the business. 

• Reporting monthly on the success of both the creator campaigns and influencer pieces. 

You will bring:

• Minimum of 3-4 years of experience in influencer marketing.

• Experience in managing relationships with influencers and content creators.

• Strong understanding of influencer marketing and UGC trends and best practices.

• Strong communication, organisational and reporting skills.

• Analytical skills with the ability to interpret data and derive actionable insights.

• Strong project management and organisational skills with attention to detail. 

• Empathy and a natural connection with people.

• Passion and knowledge of German culture and communications. 

• Connected with German influencer and creator culture. 

And you will be…

• Creative thinker with a passion for their work.

• Self-motivated and proactive with a results-oriented mindset.

• Strong attention to detail and ability to manage multiple projects simultaneously.

• Ability to work independently and collaborate happily as part of a team.

• Enthusiastic about staying up-to-date with the latest trends in influencer marketing and social media.

• Passionate about travel, with an understanding of the aspirational lifestyle our brand promotes.

As part of the application process for this role, please submit links or examples to 3+ campaigns you have worked on previously - there will be a question in the application page for you to add links to.

We are an equal opportunity employer

Diversity and inclusion are important to us at Secret Escapes and we encourage a culture where everyone can be themselves at work. We value and actively seek out a richly diverse range of talent and our policies ensure that every job application and employee is treated fairly, with equal opportunity to succeed. All applicants will be considered for employment without regard to any characteristic protected by law.