Employer Branding Expert

About the Knowledge Center:

The Knowledge Center, located in Gdańsk, is a hub for innovation and develop state-of-the-art business and technology solutions to help us navigate the future. And we want to do that together with you.

Team and Project overview:

The Digital Talents Team is a highly collaborative and geographically dispersed unit (Hamburg & Gdańsk), serving as an essential connector between multiple Hapag-Lloyd departments, including HR, Corporate Communications, and all Tech-focused teams. The team is dedicated to advancing Hapag-Lloyd's most valuable success factor, our employees, through thoughtful and diverse initiatives. Their mission is to equip our IT staff with the skillsets necessary to confidently navigate any future tech-related challenges.

Current projects include a wide range of endeavors, such as establishing a robust Hapag-Lloyd Tech brand and fostering a strong engineering culture among all technology employees. The team also focuses on Tech talent acquisition, reskilling and upskilling programs while boosting internal and external communication relating to technology matters

Responsibilities:

• Preparing and implementing a long-term Employer Branding strategy for Hapag-Lloyd’s Tech departments and social media campaigns.
• Searching for new trends, tools, and communication channels and monitoring the market as well as competitors in the Employer Branding area.
• Managing content on Hapag-Lloyd Tech career pages.
• Writing texts for the internal intranet, website, landing page as well as for the preparation of communications and mailing campaigns.
• Organizing and participating in industry events (including job fairs, conferences, career days, meet-ups etc.) to represent HL Tech externally.
• Staying up to date with current Employer Branding and content trends on digital channels, as well as monitoring competitors to develop fact-based recommendations.
• Establishing and improving KPIs for monitoring and measuring the effectiveness of campaigns on an ongoing basis to ensure maximum ROI and to provide feedback of these results.

Requirements:

• Bachelor’s Degree in Communications, PR, Branding, and/or Marketing.
• Minimum 3+ years’ experience in developing employer brand strategies.
• Awareness of the challenges of the IT industry - recognizing business needs and understanding the bigger picture.
• Strong spoken and written Polish and English language skills (at least C1).
• Knowledge of advertising (Facebook, LinkedIn, Google Ads, YouTube) and analytical tools (e.g. Google Ads) and experience in digital marketing (copywriting, SEO, SEM).
• Significant hands-on experience in event planning, budgeting, and organizing paired with the drive to work independently and with multiple competing priorities.
• Extensive insight into various job portals and knowledge on where diverse talents can be found.
• Strong skills in creating original content that targets a specific audience and meets company objectives.

We offer:

• Private medical care (Luxmed)
• Gym card (Multisport)
• Attractive annual bonus up to 22,5%! (depending on company performance results)
• Group life insurance and employee capital plan (PPK)
• Cafeteria benefit system (cinema tickets, vouchers etc.)
• Focus on healthy lifestyle (fruit days, bike competitions, football trainings)
• Charity and volunteer initiatives
• Modern and well-connected office (Alchemia complex in Gdansk Oliwa)
• Relocation support (financial support, covering immigration process for non-Polish citizens)
• Internal learning management system
• Development budget (sharing the costs of certifications and conferences/ IT events)
• Flexible working hours and home office possibility (hybrid work model)