Marketing Specialist - Digital Growth Marketer
Marketing

Marketing Specialist - Digital Growth Marketer

Angloville Sp. z o.o. sp. k.

Kielce
Rodzaj pracy
Pełny etat
Doświadczenie
Specjalista/Mid
Forma zatrudnienia
B2B
Tryb pracy
Praca stacjonarna

Wymagane umiejętności

Opis stanowiska

Marketing Specialist - Digital Growth Marketer

Angloville is one of the biggest providers of language immersion programs in Europe.  Currently operating in 8 countries, collaborating with many Fortune 500 companies and thousands of individuals, we change the way the world learns languages. We welcome 8000+ participants a year on our programs. As featured in: the Lonely Planet, Forbes, Fashion Magazine, Travel Magazine, Glasgow Guardian.

Angloville is looking for a Senior Marketing Specialist – Digital Growth Marketer. The ideal candidate will be a "full stack" growth marketer with technical expertise in digital marketing, optimizing customer lifecycle, marketing strategy and execution. Expertise in and passion for growth & experimentation and hands-on approach are required. 

You will be helping us build brand awareness and obtain leads for our cultural exchange programs from prospects in the US, UK, Ireland and other English-speaking countries. 

Responsibilities:

  • Plan, launch, measure, and optimize campaigns (paid and organic) to grow awareness and conversions 
  • Drive traffic to website, landing pages, social media and applications.
  • Develop and maintain both email content and automation for email marketing campaigns including updates, affiliate newsletters, blog newsletter, event and webinar invites, trial & demo emails, new customer emails, and more
  • Bring traditional and creative ideas and solutions on how to grow defined KPIs (traffic + conversions).
  • Work in a lean startup process 
  • Build B2B marketing relationships, referral and affiliate programs, partnerships with foreign institutions and sources
  • Constantly looking for creative ways to reach new audiences within a specified target group

We are looking for a creative, driven, self-starter, an individual with a mix of technical, creative and analytical skills, lead generation, conversion rate optimization. You must be able to organize your work and deliver results. You will work with English-speaking markets (UK, US, Ireland) and the Polish market so previous knowledge of these markets is a huge advantage.

Requirements:

  • Proven track record in growth marketing (3-5 years minimum, 5 years + a bonus)
  • Be data-driven and have clear understanding of data, analytics, metrics and statistics.
  • Deep understanding of digital marketing channels and tools
  • Have a startup mindset.
  • Have editing and copywriting skills ( a bonus)
  • Knowledgeable with inbound and outbound marketing.
  • Be- performance and results-orientated.
  • Experience with tools such as MailChimp, Pipedrive, Zapier to automate workflows, Wordpress, Photoshop – an additional bonus. 
  • Experience in B2B marketing – an additional bonus
  • Up to date with the newest developments in digital marketing (tools, techniques, strategies)
  • Excellent communicator in English (native-like)
  • Self-starter and hands-on attitude

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