CRM Specialist

Booksy is a Polish startup founded in 2015, offering an online platform for booking appointments and a business management system for the hair & beauty industry. We are one of the fastest growing Polish companies and an international leader in our field . We operate globally and have ambitious goals!

Booksy offers a dynamic work environment and great career opportunities for people with a variety of skill sets - from IT professionals to marketers, salespeople and customer service specialists.

Regardless of the position you hold at Booksy, you make a real impact every day on the product we offer our clients!

Currently we’re looking for a CRM Specialist to help us take our communication strategies to new heights. If you have experience managing omni-channel campaigns, testing new ideas, and just can’t keep yourself away from the data, keep reading.

What you’ll do:

• Bring expertise and fresh perspective to help us establish result-based communication strategies at Booksy through our email, push, in-app and SMS channels.
• Manage the tactical execution of Booksy’s omni-channel communication campaigns including content review, template creation, sendout, and analysis.
• Develop an agile framework for testing new strategies to improve the results of Booksy’s e-mail campaigns - both for blast campaigns, as well as trigger based journeys.
• Work with regional marketing teams to execute on campaigns that support their local go-to-market strategies.
• Monitor campaign performance against key KPIs and leverage results to establish best practices for Booksy’s e-mail, SMS, and push marketing programs.
• Support regional teams in achieving their current acquisition targets.
• Support the product marketing team in optimizing conversion rates through all stages of the funnel.
• Stay on top of industry trends to ensure Booksy’s communication strategies remain relevant and effective.
• Work across teams to ensure that campaigns are executed efficiently, produce valuable insights, and are delivering meaningful impact.
• Contribute to quarterly planning of eCRM marketing activity roadmap.

Desired skills and experience:

• Experience in email marketing
• Experience with direct response marketing and a proven ability to drive towards results
• Proven track record of demonstrating the impact of your campaigns on conversion, retention, and revenue metrics
• Hands-on experience with state of art email marketing tools including the use of automated audience segmentation interfaces.
• Data-driven professional with a good feel for numbers and the ability to act based on insights.
• Ability to adopt new technologies and programs quickly
• Fluent English speaker with strong communication skills.
• Some creative experience either in the form of copywriting or graphic design
• Team player with excellent organizational and process management skills.
• Fast learner with natural curiosity and drive to deliver business impact.

What we offer:

• Type of contract tailored to your needs and flexible working hours.
• Opportunity to work remotely or in one of our dog-friendly offices (Warsaw, Bielsko-Biała).
• Work in a welcoming team which is always ready to help (🥳check and learn more about us!).
• Opportunity to develop in an international environment - we have teams in 6 countries, including USA, Brazil and UK
• Benefits: private medical care, multisport card co-financing, PetHelp, insurance plan, free online English classes, a cafeteria platform and much, much more :)

Sounds interesting? Apply by completing the recruitment form :) We're waiting for you!

~ Booksy Team