Digital Marketing & Growth Manager

About FinanSys

Elevate your career with FinanSys, a trailblazing company boasting a 25+ year track record in innovation. The pioneers of a next gen finance automation software, we're determined to become leaders of finance automation and robotic accounting. We invite you to be part of this first-of-its-kind software and forge the path for the future of finance.

Our company ethos is centred around our staff and based on three pillars:

1. Happiness: Employee happiness is very important to us and as a management team we ensure the decisions we take help employees to thrive in the workplace. This focus on our staff provides our clients with unparalleled service.

2. Security: FinanSys is funded by years of reserve building without the need for investors or the need to sell the business. This allows us to provide continuity and security for staff and customers. During the Covid-19 pandemic, we have been able to avoid putting any of our team members on furlough.

3. Longevity: FinanSys is here to stay for the longer term. Given the financial stability of the company, it allows us to make decisions with a long-term view in mind. This has led to an impressive track record of industry firsts and innovative solutions for our customers and employees.

About the role

The Digital Marketing & Growth Manager at FinanSys is responsible for building and scaling a demand generation engine that drives a high-quality pipeline and measurable revenue growth.

This role sits at the intersection of digital marketing, marketing automation, and revenue performance, owning the funnel from acquisition through to MQL and monitoring conversion into pipeline. The focus is not on traffic, but on lead quality, conversion rates, and marketing-generated revenue.

The role is both strategic and hands-on, requiring someone who can design campaigns, execute them, analyse performance, and continuously improve results. It involves working closely with the Sales team to ensure alignment on the target audience, messaging, and lead quality.

This is a high-impact position in a fast-moving environment, suited to someone who is comfortable taking ownership, building processes from scratch, and making data-driven decisions.

We work Monday to Friday 09:00 to 17:30 UK hours (including 1h unpaid lunch break); 37,5h/week.

Role responsibilities;

• Own and execute the demand generation strategy to drive qualified pipeline and revenue

• Plan, launch, and optimise multi-channel campaigns (paid search, email, content, retargeting)

• Define and execute an intent-driven SEO and AEO strategy focused on high-quality traffic and pipeline generation

• Manage and improve the full marketing funnel, from acquisition to MQL

• Track and optimise key KPIs such as MQLs, conversion rates, cost per qualified lead, and pipeline contribution

• Work closely with Sales to align on lead quality, feedback loops, and conversion into opportunities

• Implement and manage marketing automation workflows, lead scoring, and nurturing journeys

• Continuously test and optimise campaigns, messaging, targeting, and landing pages (A/B testing, CRO)

• Analyse performance data to identify opportunities, diagnose issues, and improve ROI

• Stay up to date with evolving channels (including AEO / AI-driven search) and industry best practices

About the candidate

Essential;

• 5+ years of experience in digital marketing, demand generation, or growth roles

• Proven track record of delivering measurable results (pipeline, revenue, or qualified leads)

• Experience working in B2B environments with longer sales cycles and multiple stakeholders

• Comfortable working in a fast-paced, evolving environment with high ownership

• Deep understanding of paid acquisition channels (Google Ads, LinkedIn) and how to optimise for lead quality

• Strong understanding of the B2B buyer journey and multi-touch sales cycles

• Data-driven mindset, with the ability to analyse performance and make decisions based on insights

• Strong understanding of SEO fundamentals, with a focus on intent, conversion, and business impact rather than traffic volume

• Ability to connect organic traffic performance to downstream metrics such as MQLs, opportunities, and revenue

• Excellent communication skills in English (C1 min.)

Nice to have skills;

• Experience in ERP, financial systems, or complex B2B products

• Experience with CRO and website experimentation

• Knowledge of attribution models and marketing analytics frameworks

• Experience with account-based marketing (ABM) or enterprise targeting

• Exposure to emerging channels and technologies (AI-driven search, automation tools)

What we offer;

• Friendly, open, and international team culture where ideas are shared freely and everyone is encouraged to contribute

• Regular team meetups (depending on your location) to stay connected and build relationships beyond day-to-day work

• Sick leave and compassionate leave to support you when you need it most

• Equipment provided to ensure you have everything you need to do your best work

• 33 days of paid holidays (including UK bank holidays)

• Competitive salary

• Fully remote work

Recruitment process;

Our recruitment process is designed to be clear, efficient, and give both sides a good understanding of the fit:

1. Initial screening: A short call to get to know you, your background, and your expectations, and to answer any initial questions.

2. Interview with Hiring Manager & HR: A more in-depth conversation focused on your experience, approach to your work, and how you think about solving problems relevant to the role.

3. Task: A short, practical task to understand how you approach real-world scenarios related to the role.

4. Task review meeting: A follow-up discussion where you walk us through your approach, thinking, and decisions.

5. Decision

We aim to get back to you with our feedback as quickly as possible.