MarTech Strategist

About the Role:

This role is designed for someone who wants to work on the agency side, helping clients achieve better outcomes (KPIs) by leveraging digital experience platforms (DXP). As a strategist and advisor, you will bridge the worlds of marketing and technology, translating business and marketing goals into actionable project roadmaps.

Why is this candidate profile so important to us? We operate on the border between marketing and technology, utilizing the latest solutions and supporting marketing organizations in their digital transformations.

Key Responsibilities:

• Strategic Client Partner: Serve as a proactive partner to client marketing teams, understanding their business and marketing objectives and translating them into strategic plans and actionable project roadmaps.
• Lead Strategic Workshops: Facilitate workshops to deeply understand client needs, map out their marketing activities, funnels, and mar-tech ecosystem to develop a digital strategy or project plan that aligns with their goals and objectives.
• Proactive Advisory: Provide proactive recommendations and improvements based on insights gathered during client interactions, workshops, meetings, and team activities, even without direct client requests.
• Hands-on Marketing Advisory: Utilize at least 8 years of hands-on experience in marketing, preferably digital, with familiarity across various marketing strategies, including marketing automation, personalization, and A/B testing for conversion optimization (CRO).
• Focus on Delivering Results: Focus on driving client success by aligning their marketing goals and KPIs with broader business objectives, ensuring that all activities contribute to measurable and meaningful results.
• Advisory in CMS/DXP: Must have a background in working with CMS/DXP systems to effectively guide clients on how to better implement these technologies for their marketing needs.
• Client-Centric Planning: Collaborate with clients to align their marketing plans and expectations, ensuring that both internal and client teams are aligned to achieve common objectives.
• Utilize Data-Driven Marketing Strategies: Guide clients how to leverage data insights to drive personalized and targeted marketing strategies. Use analytical skills to interpret data and optimize marketing efforts based on real-time feedback and customer behavior patterns.

Qualifications:

• Experience: At least 8 years of experience in marketing roles, with substantial hands-on experience in digital marketing, marketing automation, personalization, and A/B testing.
• Proven Track Record: Demonstrated success in developing and executing strategic marketing initiatives with a focus on achieving measurable results. Experience in B2B marketing is a plus but not required.
• Technical Acumen: Strong understanding of CMS/DXP technologies, their implementation, and how they can be leveraged to drive better marketing outcomes.
• Consultative Approach: Ability to run strategic workshops, define digital strategies, and create actionable plans that align with client objectives.
• Proactivity and Innovation: A proactive approach to client needs, providing solutions and improvements even before being asked with our full support in the areas of technology, analytics, and experience design.
• Knowledge of Customer Data Platforms: Familiarity with Customer Data Platforms and experience integrating them with other MarTech solutions for cohesive data and campaign management.

What can we offer?

• The opportunity to work almost exclusively with international clients.
• Budget for an individual development plan with courses, international conferences, and other personal development initiatives.
• Language classes in English.
• Breakfast in our well-stocked kitchen.
• Social benefits (MultiSport card, life insurance, private medical health care from LuxMed).

We are committed to equality of opportunity for all staff and applications from individuals are encouraged regardlessof age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.