Senior EB & HR Innovation Specialist

About us:  

There’s no room for boredom here – but there’s plenty of laughter, teamwork, and creative spark. We’re a team that believes great ideas are born where people can truly be themselves. Each of us brings something different to the table – a pinch of craziness, a dose of empathy, and a ton of commitment. Together, we create things that shape culture and bring people closer — we build employer branding that works not because  it’s “pretty,” but because it’s real.  

Key Responsibilities:  

Co-creating and implementing our employer branding strategy: 

• Developing and executing employer branding strategies,  

• Planning communication activities based on data and market trends, 

• Monitoring and analyzing the effectiveness of branding initiatives (image, recruitment, and content campaigns),  

• Promoting company values and culture in a modern and engaging way. 

Performance and digital campaigns: 

• Planning, managing, and optimizing paid campaigns (Meta Ads, Google Ads, LinkedIn Ads) supporting EB and recruitment efforts,  

• Analyzing results and recommending actions to improve campaign performance (CPC, CTR, conversions, reach),  

• Creating and testing ad creatives and messages (A/B testing, landing page optimization),  

• Working closely with the marketing team on performance and digital analytics. 

Recruitment processes support: 

• Collaborating with the recruitment team on promoting job openings and talent programs,  

• Taking part in onboarding and internal communication activities for new employees,  

• Designing digital and social media campaigns to attract top talent.

Additionaly, You will:

• Organize company events from job fairs to team integrations ensuring a consistent and engaging brand experience both online and offline, 

• Create engaging content: posts, articles, newsletters, videos, in cooperation with the marketing team,  

• Manage internal and employee channels (social media, intranet, career site), 

• Analyze trends and campaign results, turning insights into better content and more effective employer branding actions.  

Requirements:  

• Solid knowledge of performance marketing tools (Meta Ads, Google Ads, LinkedIn Ads) and the ability to analyze campaign results,  

• Understanding of HR processes and the ability to automate and digitalize them,

• Very good knowledge of English (minimum B2 level, both spoken and written), 

• Strong communication skills and good time management. You’ll often juggle several projects at once and still enjoy the process,  

• Creativity, initiative, and courage to bring ideas that connect data with emotion. 

What do we offer:  

All-inclusive for Employees: 

• Hybrid work model from our office in Gdańsk, Warsaw, or Wrocław. 

• A benefits package that you can use according to your preferences – Lux Med medical care, Health and Life Insurance (PZU and Warta), Multisport card,  shopping and lunch vouchers, and many other cafeteria offers available on the Worksmile platform,  

• Study Tour – trips abroad to explore our product offerings (destination tours and hotel audits),  

• A training and webinar package supporting professional and personal development,  

• Discounts on selected products for employees and their families, 

• Employee Referral Program – we pay up to 10,000 PLN for a referral, depending on the position the referred person will take,  

• Work in the modern Alchemia office complex in Gdańsk, Wirtualna Polska office complex in Warsaw or our office in Wrocław.  

• Teambuilding events for the start and end of the tourist season – check them out: Instagram, LinkedIn, Tiktok, Facebook,  

• Mini events, delicious coffee, and on Mondays, hot chocolate, 

• Casual dress code. 

Ready to join the team with a #travelmindset? We’re waiting for you!