CRM Marketing Specialist

Emoti Group is the biggest company that offers zero-pressure experience gifts and getaway deals in Eastern and North Europe, currently operating in 5 countries (in Poland there is Wyjątkowy Prezent and Emoti.pl).

We believe that experiences make you richer and that giving an experience is more meaningful and lasting than giving stuff. Let’s turn some dreams into memories together!

Location: Remote / Hybrid (Warsaw or Gdansk)

Department: E-commerce

We are looking for a CRM specialist to join the E-commerce team and help us grow email, SMS, push notifications, and loyalty programmes across all Emoti Group companies.

This is an exciting opportunity for a specialist who wants to prove themselves by scaling channels in a multi-country setup, working cross-team, and having the freedom to implement their own ideas.

Day-to-day, you will create content calendars, define and implement CRM strategies, communicate across teams, and improve retention in 5 different markets. You will receive graphics and copywriting support from our marketing teams, so your main mission is clear: drive revenue from new and returning clients through CRM communication.

Campaigns are currently run in Poland, Latvia, Estonia, Finland, and Lithuania — you will communicate with us mainly in English.

Your responsibilities:

● Create strategies and recommend solutions to increase sales in CRM channels and grow the subscriber base.

● Send newsletters, marketing automation, SMS, and push notification campaigns across 5 markets, following the e-commerce marketing calendar.

● Prepare and optimize HTML email templates.

● Build and manage marketing automation workflows and segment the subscriber base.

● Continuously A/B test and optimize templates, campaigns, and send times.

● Manage and grow CRM-driven loyalty programmes.

● Report results (including sales contribution) from CRM campaigns on a weekly and monthly basis.

● Cooperate closely with Marketing (content, graphics, products), Commerce, IT/Analytics, and tool providers.

Our requirements:

● Minimum 2 years of experience in CRM campaigns (email, marketing automation, SMS, push).

● Experience in working with multiple markets and countries at once.

● Good English (B2+), daily working language across 5 markets.

● Ability to work based on KPIs: deliverability (BR, OR, CTR), base size, and sales share.

● Knowledge of web analytics tools (GA4, Looker).

● Strategic thinking and strong analytical skills.

● Independence in carrying out tasks, attention to detail, accountability.

Nice to have:

● Experience running loyalty programmes is a big plus.

● Experience with GetResponse.

● Knowledge of HTML.

● Using AI tools for daily work.

What we offer:

● Opportunity to own and scale CRM revenue in 5 markets (Poland, Lithuania, Latvia, Estonia, Finland).

● Colleagues: a passionate, experienced team that knows how to have fun.

● Stable employment — B2B or Employment Contract, depending on preference.

● Co-financing for private medical care, sports card, MultiLife card after trial period.

● Hybrid or remote work (offices in Warsaw & Gdańsk).

● Discounts on gifts from our portfolio and participation in company integrations.

● All resources, tech, and tools you need to succeed.

Benefits:

✔ Co-financing of sports activities

✔ Training & course budget

✔ Remote work opportunities

✔ Discounts on corporate products and services

✔ Integration events

✔ No dress code

✔ Co-financing for private medical care