Head of Product & Performance (Polish Market) (k/m)

About us

4Mats Agregacja designs and delivers large-scale user engagement marketing campaigns — together with Mobile Operators, Radio & TV stations, and Influencers. We build experiences that people actually participate in: contests, lotteries, voting, quizzes, and interactive formats run live at scale.

We operate at the intersection of marketing and technology. Our job is to make campaign mechanics smart, the user journey engaging but simple and intuitive, and the underlying systems stable enough to handle launch-day peak traffic. This is not “agency work” — campaigns are products: they have funnels, conversion points, user behavior, performance metrics, and real business outcomes.

We move fast, stay outcome-focused, and deliver under time pressure — because every campaign has a fixed timeline, a go-live moment, and peak-load periods where execution quality matters most.

The role

As our Polish business continues to scale in volume and complexity, we’re looking for a Head of Product & Performance to take end-to-end ownership of the Polish market — leading product strategy, conversion optimization and growth. This is a role for someone who wants real influence, not “stakeholder theatre”.

You will shape what we build, how we measure success, how we optimize, and how we scale.

This role reports directly to the CEO and includes real decision authority for the Polish market — including ownership of prioritization, experimentation roadmap, launch decisions, and performance targets (and, as the organization scales, increasing budget responsibility).

What you’ll be responsible for

Ownership & Growth

Own performance and revenue outcomes for the Polish market

Translate business goals into product/performance priorities and execution plansIdentify growth levers across acquisition → activation → conversion → retention

Make product and performance decisions for Poland (priorities, rollouts, optimization strategy)

Product & CRO

Improve campaign mechanics and user journeys to reduce friction and increase conversionRun structured experimentation (hypotheses → tests → learnings → rollout) with clear decision-making ownership

Build a strong measurement culture with clear KPIs and dashboards

Drive scalable standards for tracking, reporting and funnel optimization

Leadership & Execution

Lead and grow a cross-functional product/performance team spanning product, analytics, and performance marketing currently 5 people, scaling with results and business growth

Set direction, standards, and cadence (priorities, weekly rituals, accountability)

Partner closely with tech and operations to deliver campaigns “live” with high reliability

What we’re looking for

We’re looking for someone senior who combines strategic thinking with hands-on execution:

• Proven experience leading product/growth/performance (Head/Lead level)

• Strong understanding of funnels, CRO, experimentation, analytics

• Ability to drive outcomes under time constraints (launches, peak-load periods)

• A real ownership mindset: you build clarity, make decisions, and deliver

• Leadership maturity: you can align teams without bureaucracy

• Bonus points if you’ve worked in high-volume environments (e-commerce, subscriptions, fintech, marketplaces, gaming, media-tech) or built products where reliability matters.

What makes this a great place for top talent

• High ownership: you shape strategy and execution, not just tasks

• Visible impact: your work goes live and results are measurable

• Unique domain: marketing at scale with real product/tech complexityFast decisions: low bureaucracy, short feedback loops

• Strong partners: top media players and operators — projects with reach

How we work

We keep it simple:

• clear goals, clear metrics

• high trust + high accountability

• fast iteration, learning mindset

• strong teamwork — because launches are a team sport

Ready to build campaigns like products — and scale what works?

Apply and let’s talk.